Why Warby Parker is putting brick-and-mortar first

Posted on July 21, 2021 by Mike Pallerino

Eyeglasses retailer Warby Parker has shifted gears from its original online-only model and is increasingly betting on stores to grow sales as the company gears up for an initial public stock offering. Warby Parker expects to open about 36 locations this year, bringing its total of brick-and-mortar stores to around 170, and there’s room in the market for several hundred more. BNN Bloomberg

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