Why content matters

In a time when people are starved for information about everything and anything related to the current state of affairs, pushing out as much content as we can is the kind of thing you would expect from one of the industry’s leading resources of, well, content. It is not a label we take for granted, nor do we take lightly. For the past 20 years, Commercial Construction & Renovation has been providing insights, perspectives and profiles on the good work being done by good people.

So, when the times call for a banding together, what better way is there than to up your game. Why? Good question (we are assuming you asked).

These are tough times. But with tough times come the kind of growth that industries and companies need to get better at what they do. Push us, and we are going to push back. Knock us down, and we are going to up. Tell us we cannot, and we are going to do it.

Our answer rests in those words. Listen, we do not want to harp on the struggles our industry (every industry) has ahead, so more content does not mean more “woe is me” commentary. We are going to focus on some of the important work that the commercial construction is doing to work within the new set of rules (pssst: COVID-19) that has no playbook.

As a group that prides ourselves on being more of a family than a magazine, helping you connect with each other and the industry is what will continue to make us better, stronger and more sustainable.

So yes, there will be some “everything-you-can-do-get-your-company-your-people-and-your-business” post-pandemic ready. There also is going to be more of the good work good companies are doing to keep the commercial construction industry one of the best markets to work in. Along with going digitally monthly, we have added a weekly e-Digest newsletter and podcast that focuses on the people who make our industry what it is. We also have stepped up our social media game, giving you more insights and perspectives from across the industry via more mediums (Hint: Please like and follow us on Facebook, Twitter and Instagram).

And we are getting ready to bring the amazing power of a networking community to you virtually, with a series of one-on-ones, roundtables, CCRP gatherings, and much more.

The feedback has been incredible. As a group that prides ourselves on being more of a family than a magazine, helping you connect with each other and the industry is what will continue to make us better, stronger and more sustainable.

So, as you flip through the pages of this digital issue (you may even decide to order a print on-demand version), remember that the stories we tell are the ones you are creating.

More content. Hell yeah. Content is king. That means we are part of a kingdom that does not care if the world has decided to change up the rules a little bit.

Why? Because we can, too.

______________________________________________________________

Michael J. Pallerino is the editor of Commercial Construction & Renovation magazine. Over the past 30-plus years, he has won numerous awards, including the “Jesse H. Neal Editorial Achievement Award,” recognized as the Pulitzer Prize for business-to-business magazines. He can be reached at mikep@ccr-mag.com.

This entry was posted in Magazine Articles and tagged , , , , , , , , , . Bookmark the permalink.
Questions - we're here to help
F&J Publications, LLC
P.O. Box 3908
Suwanee, GA 30024
P. 678.765.6550
F. 678.765.6551