Wetzel’s develops more non-traditional formats

Posted on June 29, 2022 by Mike Pallerino

Mall food court staple Wetzel’s Pretzels is focused on non-traditional venues for growth, including the rollout of its first standalone Twisted by Wetzel‘s unit. The pretzel brand operates 350 units including a small-format kiosk in a California Macy’s store that could be expanded to more Macy’s locations in the future. Nation’s Restaurant News

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