Our world is changing at a rapid rate, and one of the core drivers of this change is digital transformation. Digital transformation is driving all industries — from large manufacturers to small home businesses — to innovate better and faster.
Of course, the definition of digital transformation changes from one industry to another, depending on its size and scope, but a broad definition would describe it as replacing manual processes with a digital version or replacing an old version of a digital process with a new version.
With that in mind, let’s take a closer look at digital transformation from the point of view of marketing, rather than from the perspective of a specific type of industry or of a specific size of business.
Marketing Strategies to Transform Your Business
The best way to transform your business is by improving your marketing. Although marketing itself is a complex subject, with each industry leveraging different marketing practices, 80% of your results in marketing will come from upgrading your lead generation process, improving your copywriting, and enhancing your analytical metrics.
1. Upgrade Your Lead Generation
When building your business, the most important thing to focus on is getting website traffic. Avoid getting overwhelmed with the innumerable options you have to generate said traffic. Instead, just focus on a few lead generation techniques.
The better you can automate your business, the more time you will free up to work on improving business operations. Work on your business rather than work in your business. Be a general, not a foot soldier. See the big picture and measure the efficacy of your plans rather than get enmeshed in the details.
Since your business will grow fastest when you spend most of your time developing strategies and tactics, delegate routine business operations to employees or freelancers and get leads from Google by partnering with a technology company to build relationships with both new and current customers.
- Improve Your Copywriting
In marketing, words make a big difference. The better the quality of the words you use in your marketing copy, the higher your sales are likely to be. While many other factors, such as images, design elements, and media, play a role in your marketing, the words you use to describe your products or services will make the biggest difference.
The life-changing magic of words will work wonders in your business–these are words that increase brand awareness, words that emotionally connect with your customer’s desires, and words that prove to your prospects that what you’re saying is true and that your products or services deliver the benefits you promise.
By hiring the best copywriters for your business, and constantly striving to beat your sales letter controls, you will steadily increase your volume of sales.
- Enhance Your Analytical Metrics
Software makes it possible for you to measure many aspects of your business. You no longer need to make educated guesses. So educate yourself on the metrics that matter. These are the
most telling numbers in your business. As you experiment with a variety of marketing strategies, you will understand what works and how well it works because you’re measuring it.
Apply the Pareto Principle to Your Marketing
Digital technology is being adopted at a rapid rate in all industries because of its proven benefits. Digitization transforms the quality of products, services, and business operations, upgrading their efficacy or productivity. And one way to take advantage of it in marketing is to use the Pareto Principle.
According to the Pareto Principle, 80% of your results will come from 20% of what you do. So regardless of where your marketing is right now, upgrading your lead generation, improving your copywriting quality, and enhancing your analytical metrics, will cause a seismic improvement in your business. These three strategies are part of the 20% of your marketing that will determine 80% of your results.