Social media analysis most popular homeware brands

According to recent research, 71% of social media users are more likely to purchase products and services based on social media referrals.

With new home interior trends emerging every day, many of us look to Instagram and TikTok for homeware inspiration.

Interested in this, the experts at OnlineMortgageAdvisor.co.uk wanted to discover which homeware brands are the most popular according to Instagram and TikTok. The team reviewed the most popular homeware brands’ hashtags on the social media sites, which then allowed them to rank the brands in terms of popularity from highest to lowest.

Key Points

  • IKEA is the most popular homeware brand on Instagram and TikTok with a huge total of 12 million Instagram tags and 1.7 billion TikTok hashtag views, respectively.
  • Anthropologie is second most popular with 1,316,719 tags on Instagram and fourth most popular on TikTok.
  • Finishing in third on Instagram is Zara Home with 703,481 tags but didn’t place in the top five on TikTok.

Top 5 Homeware Brands according to Instagram:

Rank

Homeware Brands

Instagram hashtags

1

IKEA

12,061,478

2

Anthropologie

1,316,719

3

Zara Home

703,481

4

West Elm

490,407

5

Maisons du Monde

461,318

OnlineMortgageAdvisor.co.uk can reveal that the most popular homeware brand according to Instagram is IKEA. The Swedish furniture and homeware giants lead the way with a massive total of 12,061,478 Instagram tags.

Coming second on the list of most popular homeware brands on Instagram is Anthropologie with 1,316,719 Instagram tags. This brand is well-known for clothing, but it is also popular for its range of homeware – which includes chairs, sofas, beds, and tables.

Zara Home comes third with a total of 703,481 Instagram tags. The company has soared in popularity over the last few years, due to its super-trendy furniture, cushions, and vases.

West Elm is fourth on the list of most popular homeware brands on Instagram. West Elm is well known for its modern furniture and home accessories which has resulted in the brand receiving 490,407 Instagram tags.

Completing the top five is Maisons du Monde with a total of 461,318 Instagram tags. The French company now has 265 stores across Europe and has everything you need from modern design to vintage glamour.

Top 5 Homeware Brands according to TikTok:

Rank

Homeware Brands

TikTok hashtag views

1

IKEA

1,700,000,000

2

Amazon Home

259,200,000

3

Amara

76,500,000

4

Anthropologie

33,700,000

5

West Elm

13,000,000

OnlineMortgageAdvisor.co.uk can reveal that the most popular homeware brand according to TikTok is IKEA. The Swedish furniture and homeware giants lead the way once again with a massive total of 1,700,000,000 hashtags views.

Coming second on the list of most popular homeware brands on TikTok is Amazon Home with 259,200,00 TikTok hashtag views. It is hardly a surprise to see Amazon make the list due to the endless amounts of products the company sells, with homeware goods proving to be popular on the ecommerce site.

Amara comes third with a total of 76,500,000 TikTok views. The company has gained popularity over the last few years, due to luxurious designer items from the likes of Tom Dixon, Orla Kiely, and Missoni.

Anthropolgie is fourth on the list of most popular homeware brands on TikTok. This brand is well-known for clothing, but it is also popular for its range of homeware – which includes chairs, sofas, beds, and tables, receiving a total of 33,700,000 TikTok hashtag views.

Completing the top five is West Elm with a total of 13,000,000 TikTok hashtag views. West Elm is well known for its modern furniture and home accessories.

Please see the attached spreadsheet for all the homeware brands analysed.

Methodology

  1. OnlineMortgageAdvisor.co.uk trawled through previous research into the most popular homeware brands.
  2. This then allowed them to narrow down 36 of the most popular homeware brands.
  3. The team then looked at Instagram hashtag tags/TikTok hashtag views, noting down the total number of tags/views each homeware brand received.
  4. This enabled them to rank the homeware brands from highest to lowest based on popularity.
  5. The data was gathered on 25/05/21 and is accurate as of then.
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