Shaq’s Big Chicken bets on franchisees for growth

Shaquille O’Neal and partners JRS Hospitality and Authentic Brands have mapped an aggressive growth plan for Shaq’s Big Chicken, a concept created by the basketball star in 2018. The chain has started a new franchising program and plans to grow with brick-and-mortar locations as well as ghost kitchens, including as many as 80 opening inside Walmart stores. Forbes

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