Sephora is opening more stores as it moves beyond the mall

Makeup sales have been walloped by the pandemic. But that’s not stopping Sephora from adding more stores as it pushes ahead to attract shoppers outside of struggling malls. The company said it is adding more than 60 freestanding stores this year, and 85% of them won’t be in malls. The new stores comes on top of its previously announced 200 Sephora “mini shops” inside of Kohl’s stores. Read the CNN story here

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