Premier Elevates Franklin Pinerua to CCO

Premier, an end-to-end architecture, interior design, procurement, and project management firm, is pleased to announce that Regional Vice President of Latin America and the Caribbean Franklin Pinerua has been appointed Chief Commercial Officer. Drawing upon his operational management experience, Pinerua will lead and develop the firm’s ambitious business strategy, including defining sales objectives, building longstanding and strong relationships with stakeholders, and exceeding customers’ expectations.

“Franklin has played an integral role in building our hospitality portfolio,” said Hector Sanchez, CEO of Premier and Ashford’s Head of Hotel Development. “As our team and portfolios grow, we will continue to prioritize our commitment to providing first-rate customer service amidst the unprecedented obstacles the pandemic has brought industry.”

As Chief Commercial Officer, Pinerua will be responsible for aligning Premier’s staff on strategic initiatives while overseeing the company’s business development and sales teams. He will also further develop relationships with new clients, helping to broaden the firm’s presence across the country and into Latin America and the Caribbean. Inspired by Premier’s comprehensive offerings, Pinerua will aid in business development by introducing clients to Premier’s one-stop-shop suite of services.

“I look forward to working in my new role, helping to expand our portfolio and mentor the next generation of leaders at Premier,” said Franklin Pinerua, Chief Commercial Officer. “I’m confident that my experience in managing firms of various sizes and building relationships with clients and project partners in multiple industries will allow me to help elevate Premier’s already sterling reputation”.

Franklin brings a rich background and 15 years of combined sales and operational management experience to his new role. Previously, he served as Premier’s Regional Vice President of Latin America and the Caribbean and was responsible for expanding the firm’s hospitality portfolio within that region. Before joining Premier, Pinerua was the Senior Director of Sales and Operations for Rubicon Oilfield International.

About Premier

Dallas-based Premier is a full-service firm with over 25 years of expertise across architecture, interior design, procurement, project management, construction development and contract administration. With all services yielded under one roof, Premier’s team is in constant pursuit of finding innovative solutions to the hospitality, multifamily and student housing industry’s increasingly complex problems; from straightforward soft goods refreshes to transformative custom designs for renovations, redevelopments and new developments, their team of professionals is dedicated to excellence across a multitude of market sectors. From concept to completion, Premier provides consultative services that are unmatched, bringing their clients’ vision for the built environment to life. For more information, please visit

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