Popeyes, Jones Knowles Ritchie unveil new logo

Popeyes Louisiana Kitchen, with Jones Knowles Ritchie, unveiled a brand refresh including a new “unapologetically orange” logo optimized for digital platforms and updated restaurants. “We started to take a look closely in all the elements that we have in our identity to make sure that it’s aligned with our Louisiana roots, and also with our values and personalities,” says Rapha Abreu of Popeyes’ parent firm Restaurant Brands International.

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