Marriott pumps pizzazz into plodding Sheraton

Marriott International has launched a makeover effort for Sheraton Hotels and Resorts that had been contemplated since the purchase of the lucrative but stodgy brand in 2016. Marriott says it intends to redesign more than 40 Sheraton properties by 2023 in hopes of wooing “the next generation of travelers.” Read the Adweek story here

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