Lego aims to build on growing popularity in China

Lego Group is one year into a two-year plan to more than double the number of shops it has in China, where its shops are thriving, to 300. The brand uses the shops to give parents and children a hands-on experience with toys, and that strategy will expand further in three years when the company opens a Legoland theme park in the Sichuan province. Read the Bloomberg story here

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