Inside Dick’s new interactive fitness store format

Posted on April 7, 2021 by Mike Pallerino

Dick’s Sporting Goods is opening a new concept store, Dick’s House of Sports, in Rochester, N.Y. The store will sport such interactive features as a rock climbing wall and employ fitness experts to help shoppers select appropriate workout gear and routines, with an eye toward forming a fitness community. Read the Detroit Free Press/The Motley Fool story here

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