Hyatt seeks more partnerships with independent hotels

Hyatt Hotels‘ decision to retain the name of the Driskill Hotel in Austin Texas, which it acquired recently for $85 million, may mark the start of a new initiative to partner with more independent properties. The move mirrors a trend in the industry in which hotel brands align with iconic independent hotels — offering operations and marketing support in exchange for prestige and lucrative market position. Read the HotelNewsNow.com story here.

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