There are many different ways to highlight your company and advertise it to the public these days. The opportunities are endless with when using all the platforms the internet provide us, from social media & video streaming sites to emails & TV advertising. Digital marketing has come a long way but that doesn’t mean there are certain customers that prefer a more traditional approach. Combining new technology with the old can lead to a perfect fusion. When trying to highlight your company portfolio you can use the numerous tools online but it isn’t going to be as innovative or impressive as receiving a brochure in the post, opening it up and having a video playing everything you want to say. This is where the video mailer comes into play. Here we look at how to highlight that portfolio using video mailers.
What Is A Video Mailer?
Essentially, it’s a hardcover brochure. You expect a load of paper when you open it up but instead, you have a small, built-in, LCD screen facing up at you. The message comes to life upon opening. You could even class it as a thin tablet. These devices grab your attention which is perfect when trying to highlight your companies portfolio. Instead of staying at the front desk of an office, the video mailer is sure to make its way to the people in charge, those that make the decisions. They convey your message exactly as you wish as you’re the one creating the video, no misunderstanding, no miscommunication, just straight to the point information.
Create Excitement With The Packaging
The first challenge is to ensure that the brochure or packaging containing your video is actually opened. They can’t look boring or dull as it will be tossed to the side for later inspection. Something that grabs the eye is going to be absolutely key to your success. It’s not all about bright colours and shiny things on the outside. Lots of detailed planning and thought will have to go into what it’s going to look like.
Make it appropriate to your business but in a way that’s going to invite the recipient to open it up. If you’re marketing houses then think about making it look like a house or even the front door to their new future. Consumers are more likely to engage in things they find immediately interesting.
High-Quality Concise Video Content
Your packaging has got the desired person to open and look at what’s inside. This is the next step. The sales pitch. The important information. You’ve come this far so there’s no excuse for having a poor quality video waiting inside.
First of all, the video has to be high-quality. We don’t have the technology we do for people to send videos looking like they’re from a 2005 Sony Ericcson. High-quality video is a must and the screen it’s playing from will matter too, fortunately, small screens have high resolution these days so that shouldn’t be much of a worry.
Think about what the video is saying, how you communicate your point across and how the video looks overall. Concise information is imperative when trying to get your point across, no one wants to listen to 5 minutes of talking when it could have been said in 1. Be engaging, interesting and straight to the point.
Video mailers are a great way to get the attention of investors and CEOs as long as they’re made properly. There are plenty of companies out there that can help with this process but the ideas have to come from you. As long as you plan your idea carefully, create inviting packaging and have an engaging video you should be onto a winner.