Helping Your Small Business Thrive in 2022

There’s no question that the past couple years have been a difficult time for small businesses. With the COVID-19 pandemic facilitating big changes in day-to-day operations, many businesses have struggled to stay afloat. Although the novel coronavirus continues to present an active threat, a fair number of enterprises have found ways to adapt – and even thrive – in this new atmosphere. Small business owners who are determined to make 2022 a comeback year would do well to consider the following pointers. 

   

Take Measures to Ensure Staff and Client Safety  

The continued threat of the novel coronavirus has facilitated the need for enhanced safety measures in small businesses and other public settings. Given the highly infectious nature of COVID-19, a single case is all it takes to kick off multiple infection clusters. Needless to say, if your business develops a reputation for shrugging off common-sense precautions, you’re likely to see a notable reduction in foot traffic.  

In the interest of protecting the safety of your client’s and team members, take care to implement and enforce a number of precautionary measures. For starters, even if you’ve done away with masking rules, it’s recommended that you put them back in place, especially with Omicron, Delta and other COVID-19 variants on the rise. Furthermore, with the exception of individuals who suffer from medical conditions that prohibit vaccination, all employees should be required to get vaccinated and stay current with booster shots. Even if obstinate employees try to frame vaccination as a question of “individual choice,” the decision to remain unvaccinated despite the ready availability of COVID-19 vaccines places the safety of their coworkers and your clients at risk, so this shouldn’t be up for debate.  

Optimize Your Website for Mobile Devices  

If your business’s website has not yet been optimized for mobile devices, correcting this mistake should be among your foremost priorities in the new year. As of 2021, 54.8% of global web traffic now comes from smartphones and other mobile devices, so you’re essentially depriving yourself of new business by remaining rooted in the past. As such, if your current site lags or simply refuses to load on mobile devices, you should remedy the problem posthaste.  

A skilled web designer should be able to create a mobile-optimized version of your website in a timely manner. If you don’t have anyone capable of performing this task on staff, simply outsource the job to a highly rated independent web designer.    

Increase Your Social Media Presence  

Social media can be a highly effective vehicle for increasing your online presence and building awareness for your brand. So, if your business has yet to incorporate social media into its digital marketing strategy, 2022 would be the time to do so. Creating and maintaining accounts on the web’s most popular social platforms can keep your existing followers in the know while bringing your business’s existence to the attention of thousands of prospective patrons.  

Consistency is among the foremost tenets of success on social media. With this in mind, take care to update each of your accounts on a daily basis. Although the ideal number of daily posts varies from platform to platform, you should make a point of posting at least one update on each platform every day. Additionally, if you’re serious about maximizing your social media efforts (and you have the capital to spare), you may want to consider adding a dedicated social media manager to your team.  

Attend to Overdue Renovations  

If any part of your business’s base of operations has been in need of renovations, the start of the new year is the perfect time to attend to them. Whether it’s asphalt paving, a fresh coat of paint or new flooring, taking care of long-overdue renovations can help your business exude an air of professionalism and catch the attention of prospective clients. 

 

To say that the last couple years have been rough for small business owners would be an understatement. Between the continued threat of the novel coronavirus and fundamental changes in the way many types of business are conducted, a fair number of small businesses have struggled to keep their doors open. However, just because things have been difficult throughout the course of this pandemic doesn’t mean that they’re going to stay this way indefinitely. Small business owners who are ready to turn things around for their enterprises in 2022 should take heed of the tips discussed above.  

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