In today’s competitive virtual sphere, almost every business owner puts their best foot forward to increase market share. After all, business growth is one of their primary goals, but unfortunately, achieving growth is challenging. Many people think to diversify products and tap into new markets, but it requires substantial funding. If you don’t want to invest additional capital, give a shot to cost-effective growth strategies such as lead generation.
Believe it or not, having access to a steady stream of sales leads can go a long way for businesses. Before unfolding the benefits of leads, let us explain how lead generation works. It is a way of attracting and converting people who have shown an interest in your business offerings. Perhaps, they might have browsed your webpage, attended a webinar, or read a blog post. After noticing these activities, marketers implement lead generation strategies to make the people convert.
You can start advertising campaigns and retarget prospects. Similarly, you can build an email list or a sales funnel to generate leads for the business. However, if you don’t know much about lead generation, have a look below. Here are six full-proof lead generation tips that won’t let you down.
1. Advertise & Retarget
Nowadays, brands have limited their marketing campaigns to social media. Undeniably, the digital marketplace is full of selling opportunities, but that’s not the only place to advertise. You can use targeted pay-per-click (PPC) advertising to market to search engine users. However, if you aren’t familiar with this advertising technique, look for reputable lead generation companies like Networx leads to create a stellar marketing strategy.
They will display your ads for searches that are relevant to your business. For example, if you are a leather products manufacturer, create ads that target keywords like ‘best leader products in LA’ and use a geo-filter to target audiences. Once people click on the PPC ads, they will use retargeting to show your ads on other popular sites across the web. Digital advertising might take some time, but it is one of the most effective ways to generate leads.
2. Engage in Guest Blogging
Do you have content marketing campaigns up and running? If not, you are missing out on plenty of leads. Guest blogs and articles can generate a lot of referrals for the business while improving SEO. After all, you acquire meaningful, industry-relevant backlinks that can significantly increase your search engine rankings. In addition, guest blogs generate referral traffic from relevant audiences.
Moreover, if your blogs align with audiences’ interests, they won’t mind giving their contact details. At the end of every blog, you can insert a call to action. For example, you can create a form ‘for more updates, leave your email address.’ Alongside helping you build an email list, it will generate leads with high conversion prospects, boosting profitability.
3. Run a Giveaway or Contest
These days, social media users love free stuff. Some are even ready to go the extra mile to get free goodies. So, why not host a giveaway or contest? It can generate a ton of email and social media leads in a short period. You have to offer people a prize in exchange for referrals and social sharing. Here, creativity is the key. You have to provide something that holds value in the eyes of audiences because only then would they be willing to share.
Moreover, marketers can also run contests. For example, you can create a hashtag around your product and ask people to share their pictures or stories related to it. Such strategies create hype on social media, giving your brand a lot of exposure. In addition to creating brand awareness, these giveaways and contests will generate tons of leads.
4. Generate Lead Magnets
Lead magnets have been in the digital landscape for decades, and still, they play a crucial role in lead generation. You have to offer users something in return for their details and push them along the sales cycle. However, you have to find the perfect topic for your lead magnet to ensure it is valuable for users. If you sell software solutions, a demo trial of seven days can be ideal. It will cater to your audience and increase the conversion prospects.
Besides this, you can use lead magnets to educate audiences. It could be through an educational video or an eBook that covers industry-related topics in detail. However, ensure these offers align with your target audience. If you are targeting the company’s CEO, an eBook might not be the right choice. Hence, you have to create a lead magnet that is easily consumable for them.
5. Answer Questions on Different Forums
Usually, people turn to online directories and forums to ask questions about brands and related products. Although other members answer questions, brands can engage with people on the forum. After all, it is the best way to prove your expertise on a given subject matter. And if you do this strategically, you can find leads within a few minutes. For example, you can leverage the principle of reciprocity. It means you have to give personalized answers that provide value to users.
Next up, you have to adopt the ‘principle of persuasion’ into action and answer questions on Quora or Reddit. Look for a category that aligns with your business niche, and answer users’ queries. Also, don’t forget to add a call-to-action to use your product or service and explain how it can solve their problem. For example, if someone is asking about legal procedures regarding child support, you can explain everything. Towards the end, suggest the user contact you for further consultation.
6. Interview Influencers
Are you aware of industry leaders? In today’s social world, influencers have become industry leaders. Fashion bloggers are putting a good word for designers in front of their followers while food bloggers promote restaurants. Instead of direct promotions, why not try something different? Perhaps, you can interview influencers since it can open up a lot of doors for your business. You can record the interview in video form and engage in video marketing.
Otherwise, you can turn it into a Q&A post or use it as a podcast. Framing the interview into multiple content formats can open doors and bring interested users to your website. You can even gate the interviews and ask for contact details to improve lead generation. The audiences won’t mind dropping their email address to listen to what their favorite influencers have to say.
These days, business owners want quick results but remember, you can’t build a kingdom overnight. Similarly, lead generation is a long-term and continuous process. You have to adopt various strategies and techniques to expand the customer base and increase opportunities for business growth. Most importantly, you have to ensure those strategies align with the business model to get the best results.