April 5th – 8th, Florim presents its new collections for the world of architecture and design at Coverings.
Displaying at the Convention Center in Las Vegas, the groups large slabs will be arranged in an amphitheater within the Florim Arena exhibition area. A highly technological monitor will allow visitors to view the ceramic surfaces in virtual environments for both indoors and outdoors. In this real-digital place, attendees can choose the room, the collection and the finishes, customizing the design space.
The Florim Magnum Oversize slabs (up to 320x160cm) – Honorable Mention of the Compasso D’Oro ADI – are developed in a variety of aesthetic and material variants to cover any type of space: floors and walls, ventilated facades, furniture and design solutions – bathroom tops, kitchen tops, tables, and more generally all the three-dimensional elements that enrich the spaces.
A maxi-screen positioned on the external wall of the stand tells the sustainable design of the “Made in Florim” collections conveying a clear and decisive message – “Sustainability is a choice, let’s make it together”; it is an invitation to share the desire for change that inevitably passes through everyone’s choices. Florim is the first ceramic industry in the world to be a Benefit Company and certified B Corp.
This year the Group is also present at Coverings with a second stand dedicated to the MILE®stone brand, produced and distributed by the American subsidiary Florim USA.
Las Vegas Convention Center – LVCC
Florim – Booth C6226 (Central Hall)
MILE®stone– Booth N2144 (North Hall)
FLORIM SPA SB
Inspired by an innate passion for beauty and design, Florim has been producing porcelain surfaces to meet all the needs of the construction, architecture and interior design sectors for over 60 years. Headed by Claudio Lucchese, son of its founder Giovanni Lucchese, the company has a past firmly rooted in the ceramics district at Sassuolo (Modena) and a present as an international industry trendsetter. Today, the Group employs 1,400 people worldwide and generates turnover of more than 480 million Euro. Famed for its quality, expertise and cutting-edge technology and design, it is known on the market through its high-end Italian brands and its brand addressed to the North American market. With state-of-the-art production plants, distribution companies and partnerships in Europe, America and Asia and a number of flagship stores and single-brand showrooms, the company is well positioned in the world’s top design districts. Its strategy focused on quality, innovation and sustainability combines with the creative drive and passion of its human resources to transform the value known as “made in Italy” into “made in Florim”. Florim, after changing its status and becoming a Benefit Company, obtained the B Corp certification in 2020, the most important recognition that unites sustainable and regenerative companies.| www.florim.com