Evolution of LATICRETE and U.S. Construction Market

Change is inevitable, and when led by the right people, it is with changes that the world evolves.

Aware that latex technologies were being applied in the concrete industry, Dr. Henry M. Rothberg began development work in 1956 that would prove to be the first commercially accepted latex-modified adhesive for thin installations of ceramic tile and stone.

And with that, 4237 Latex Additive and LATICRETE were born.

Now, with more than 6 decades of firsts, product innovations and influence on the industry, 4237 Latex Additive will be sold exclusively overseas as the U.S. construction market continues to advance, favoring dry products that do not require any mixing.

Taking its place is 254 Platinum, a one-step, polymer -fortified, thin-set mortar for interior and exterior installation of ceramic tile, stone, quarry tile, pavers and brick. In addition to many high-performance benefits, 254 Platinum exceeds ANSI A118.4 Shear Bond Strength Requirements and ANSI A118.11.

More info at www.laticrete.com.

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