Ecore, a company that transforms reclaimed materials into performance products that make people’s lives better, announces the hiring of Clarence Porch as Director of Sales, Strategic Accounts. Bringing more than 20 years of leadership and sales experience to Ecore, Porch possesses an extensive background in the healthcare, senior living, education and commercial flooring segments.

In his new position, Porch will head the company’s new Strategic Accounts division in the retail, fitness and hospitality segments. His background in designing and implementing innovative business development and sales initiatives that align with corporate goals will be fundamental in growing Ecore’s business and footprint in the industry.

“Clarence has a passion for results and an impressive track record of growing businesses. His industry expertise and exceptional sales skills will be essential to our continued growth,” said Bo Barber, executive vice president of sales and marketing at Ecore. “We’re thrilled to have Clarence join the Ecore family and we look forward to what his dynamic leadership will bring to this new aspect of our business.”

Porch comes to Ecore from Forbo Flooring Systems in Hazleton, Pa., where he led the company’s regional healthcare business. Prior to Forbo, he served in a variety of executive sales positions with top interior finish companies including Mohawk, Milliken, Synergy Flooring and Koroseal.

Porch earned a bachelor’s degree from the University of West Georgia in Carrollton, Ga. He currently resides in the greater Atlanta metropolitan area and enjoys coaching basketball, playing golf, traveling and spending time with his family.

To learn more about Ecore, visit www.ecoreintl.com.

About Ecore

From the weight room to the recovery room, Ecore empowers human performance with safe, quiet, and ergonomic flooring. Our team is driven by the question: can a floor do more? For Ecore, the answer is “yes.” We transform reclaimed materials into performance products that make people’s lives better and strive for a planet free of rubber waste. Built on a legacy that began in 1871, our team designs innovative solutions for many industries, including healthcare, hospitality, wellness, sports, and fitness. Ecore, headquartered in Lancaster, PA, serves athletic and commercial flooring customers in more than 75 countries. Learn more at www.ecoreintl.com.