Creative Edge acquires Custom Flooring Insets

Creative Edgea Weaton company of Fairfield, Iowa has acquired the Chicago-area company Custom Flooring Insets (CFI). The acquisition merges complementary skills, bolstering Creative Edge’s position as the largest waterjet operation in the US and expanding custom architectural service offerings, as well.

Chicago-based Creative Edge EVP & Chief Commercial Officer, Jim Thompson commented, “The more we got to know each other’s business, the clearer it became that this partnership was smart – for both companies and for our collective customers.” Nate Weaton, CEO of Creative Edge and its parent company, Weaton Capital added “The synergies are obvious – our commitment to our customers and quality products are a match, and our merged project portfolio makes us the most experienced fabricator of custom stone, tile, resilient, and carpet surfaces in the country. The proximity of the 150,000 square foot Creative Edge plant to the Chicago market is another plus that will allow us to seamlessly serve CFI customers.”

CFI has partnered with Chicago-area flooring contractors since 1946, engineering and fabricating custom flooring designs from their plant in East Dundee, IL. Their work is well for its flooring designs for athletic facilities across the Midwest. In addition to their deep expertise in resilient flooring; rubber, sheet vinyl, and vinyl tile; CFI, like Creative Edge, also creates custom flooring in stone, tile, and carpet for luxury residential and commercial projects. Al Stensrud, CFI President added “I have known Creative Edge for many years. They are committed to delivering quality products, and I am happy to pass the torch to such a well-respected company.”

Current CFI customers will receive one-to-one service from the Creative Edge team, with new benefits including expanded capacity, new services including custom terrazzo products, and access to Creative Edge’s state-of-the-art technology and experienced designers and technicians. The expanded company will be marketed under the Creative Edge brand. Learn more about Creative Edge at

About Creative Edge Creative Edge is a pioneer and world leader in the use of waterjet technology to fabricate architectural surfaces including natural stone, ceramic and porcelain tile, vinyl, luxury vinyl tile, terrazzo, metal, carpet, and more. Since its founding in 1988, the company has completed more than 10,000 projects in partnership with world-renowned architects, designers, and skilled contractors. Headquartered in Fairfield Iowa, the firm has contributed to award-winning projects including O’Hare International Airport, Astronauts’ Memorial at Kennedy Space Center, Disney Resorts, Pittsburgh International Airport, The Bellagio, Caesars Palace, and other Las Vegas venues, as well as shopping centers, airports, hotels, casinos, convention centers and prestigious residences throughout the world.

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