Brook Park Sells Warehouse to Brimar Industries

Brook Park Holdings, LLC, (“BPH”), a U.S.-based private equity firm announced that it had sold Crowd Control Warehouse (“CCW”) to Brimar Industries, a Blue Point Capital Partners portfolio company. 

Brimar Industries is a vertically integrated provider of safety signs, pipe markers, valve tags, and parking and traffic signs.  Brimar’s mature operations including a strong digital presence will guarantee a best-in-class customer experience in the combined company.  Blue Point’s strategic guidance and shared resources add a layer of oversight to maximize the unique value in both firms. 

CCW is the industry leading distributor of crowd control and safety barriers.  The company was a family owned and managed business.  Andrew Palchak led the company’s growth since 2017 as the CCW CEO, and Dan Palchak and Mark Palchak (Managing Members of BPH) served on the Board of CCW. 

“We are thrilled to welcome the CCW team and customers into the Brimar family,” said Brimar COO Michael Schoenfeld. “The strengths of both organizations combined will be an incredible value-add to our collective customers, and we look forward to working together to achieve our shared growth objectives.” 

“CCW has established itself as a true innovator and digital disruptor in the crowd control and safety barrier sector. This investment serves as an excellent first step in the M&A expansion strategy we have planned for Brimar as a leading safety products platform,” said Blue Point Principal Rick Soukup. “In addition to M&A, the Blue Point team looks forward to leveraging our Data & Digital and Supply Chain teams to help expand the business.” 

“Blue Point and Brimar’s combined value-add capabilities made our choice extremely simple,” said Mark Palchak. “We look forward to building on our strategic growth initiatives and expanding CCW’s e-commerce platform with the additional support, resources and expertise of the Blue Point and Brimar teams.” 

BPH thanks its exclusive financial advisor in the transaction, TM Capital (deal team led by Phil Krieger), who we retained after evaluating multiple firms, as a result of their unparalleled understanding of the dynamics surrounding rapidly growing B2B e-commerce businesses, and also thanks its legal advisor Steve Prebish with Patzik, Frank & Samotny for serving as transaction counsel and providing indispensable guidance through the process.  We appreciate our advisors’ outstanding effort spent on achieving the best outcome for the Crowd Control Warehouse organization.  Our business partnerships mean everything to us, we are sincerely thankful to everyone on our team with us through the journey. 

Brook Park Holdings (www.brookparkholdings.com) is a Virginia based investment firm with offices in Chicago, Boston, and Charleston SC.  BPH actively manages a private equity portfolio, and maintains a passive venture portfolio.  BPH invests across diverse industries including manufacturing, eCommerce, real estate, energy, defense, and crypto.  Brook Park Holdings is a family owned and operated holding company, founded by two brothers Dan Palchak and Mark Palchak in 2016. 

Crowd Control Warehouse (www.crowdcontrolwarehouse.com) is a crowd control and safety barrier supplier in North America, with thousands of products to ensure safe crowd and traffic management in nearly every industry. With customers in the event planning, construction, retail and distribution industries, Crowd Control Warehouse has been keeping both customers and employees safe with their equipment for more than 15 years.

Brimar Industries (www.brimar.com) is a manufacturer and distributor of safety signs, labels, pipe markers, equipment identification products, parking and traffic signs and related accessories. The Company specializes in high-quality industrial safety and visual communication, with a commitment to offering the largest selection of stock and custom products that comply with stringent legal and regulatory requirements. Brimar sells primarily through its network of industry-leading e-commerce sites, including SafetySign.com and PipeMarker.com, which provide customers with a seamless and convenient way to meet their safety and visual communication needs. The Company was founded in 1988 and continues to be a market leader in both product innovation and technology. 

Blue Point Capital Partners (www.bluepointcapital.com) is a private equity firm managing over $1.5 billion in committed capital. With offices in Cleveland, Charlotte, Seattle and Shanghai, Blue Point’s geographical footprint allows it to establish relationships with local and regional entrepreneurs and advisors while providing the perspectives and resources of a global organization. Blue Point has over a two-decade history of partnering with lower middle-market businesses to build processes and capabilities to achieve dramatic growth. The firm focuses on opportunities where it can leverage its collective experience, extensive network of operating resources and unique toolkit, which includes supply chain/Asian capabilities, data and digital strategies, human capital strategy and focused add-on acquisition efforts. Blue Point typically invests in businesses that generate between $30 million and $300 million in revenue.

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