BOSTIK REBRANDING OF SOFT FLOORING RANGE
A significant part of this effort was redesigning the product packaging into a fully unified and cohesive product portfolio. All packaging is now boldly designed, featuring a new alphanumeric naming structure, certifications, color coding, and clear icons to highlight the product’s specific characteristics, which will aid in product selection.
“We made this decision with the installer in mind,” stated Jake Stadler, Bostik’s Market Manager, Hardwood and Resilient Installation Systems. “The intent behind these updates is simply to make it logical and easy for contractors and installers who use our products daily.”
Stadler continued, “The new LOCK and COTE solutions are an approved substitute for our previous line of soft floor covering installation systems. In most cases, we made no formula changes to our products; we wanted to make it easier for our customers to select the right product for their project.”
This Bostik portfolio of soft floor covering installation solutions is eligible up to a 25-year system warranty and includes:
· A comprehensive line of products for all resilient and soft floor coverings
· High moisture resistant solutions
· Tenacious bond strength and high tack
· Lengthy spread rates
· FloorScore®Certified products
· Plasticizer migration resistant formulations
For more information on this launch, visit the Bostik website:
About Bostik, an Arkema Company:
Bostik, a subsidiary of the Arkema Group and a global player in specialty adhesives for the construction, consumer and industrial markets, develops innovative and multifunctional sealing and bonding solutions that have been shaping our daily lives for over 130 years. With an annual sales of 2.1 billion euros in 2019 and a presence in more than 40 countries 6,000 employees, the company is committed to meeting the major ecological, energy and technological challenges through its innovations. It is focused on continuous improvement and operational excellence to meet the expectations of its customers and partners. www.bostik.com/us.
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