Bed Bath & Beyond to open shops in Kroger stores

Bed Bath & Beyond will start selling some of its home goods on Kroger‘s e-commerce site and at in-store shops at select Kroger supermarkets starting next year. The partnership is part of a larger turnaround effort at Bed Bath & Beyond and is designed to help the retailer attract new customers, and Kroger expects offering new merchandise categories will make it more competitive. CNN

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