Photos must accurately reflect the product and display just the product for sale.
The commodity and all its attributes must be easily evident.
The Key photos should have a plain white clipping path service company background (true white blends in the Amazon quest and product description pages—RGB color values 255, 255, 255).
Key pictures shall be professional portraits of the real product (graphics, illustrations, mockups, or placeholders are not allowed). They must not display unique accessories; props that could mislead the customer; text that is not part of the product; or labels, watermarks, or insect pictures.
Photos must complement the title of the product.
The photos on the longest side should be 1,600 pixels or wider. This minimum size restriction makes it easier to zoom in on the website. Zoom has been shown to boost revenue.
Photos shall not exceed 10,000 pixels on the longest foot.
Amazon supports file formats such as JPEG (.jpg), TIFF (.tif), or GIF (.gif); however, JPEG is favored.
Our servers don’t support animated. Gifs.
Photos shall not contain pornography or be sexually explicit.
Shoes Key photos should be a single shoe, facing left at a 45-degree angle.
The pictures of the Women’s and Men’s Clothes Key should be taken on a model.
Both photographs of Kids & Baby Clothes should be taken flat (off-model).
Amazon’s primary product illustration
The key product image is the first photo that consumers can see when they see the product in Amazon search results. It is of the utmost importance that your key picture draws the consumer when meeting the criteria laid out above.
If you choose a picture on the right, you’re right! This is because the camera seen in that picture is not included in the selling of the microphone. This could create uncertainty for consumers who haven’t thoroughly read the title or description of the package and who think they have an awesome bargain with the camera and the mic.
Prohibited for MAIN image standards in all product categories
Brand images do not have any Amazon logos or trademarks or variants, changes, or something confusingly similar to Amazon’s logos or trademarks. It includes, but is not limited to, any words or logos with the names AMAZON, PRIME, ALEXA, or Amazon Grin.
Brand photos do not have any logos used on Amazon, or variants, changes, or something confusingly identical to such badges. This includes, but is not limited to, “Amazon’s Choice,” “Premium Choice,” “Amazon Alexa,” “Works with Amazon Alexa,” “Best Seller,” and “Top Seller.” For more info, refer to the Trademark Use Rules.
Naked or sexually provocative images.
Product images do not have distorted, pixelated, or jagged edges.
The product that occupies less than 85 percent of the frame with the longest dimension limit.
What you can’t do with your key image:
It would be unacceptable to use one of these as the main picture of the product. However, they will be ideally tailored to include—more on that later—among your additional photos.
But wait—there are even more photos you need to know if the commodity is a piece of clothing or an accessory.
Additional prohibited specifications for MAIN images in clothing, clothing accessories, shoes and handbags, luggage, and jewelry
Images have a white backdrop (RGB less than 255)
Text, icons, borders, color blocks, watermarks, or other graphics above the top of the package or in the background
Many photos of the same product
Pictures of part of the commodity to be sold cropped to the edge of the frame with the exception of jewelry (specifical necklaces)
Excessive internal or external propping that covers/surrounds the product or creates doubt on the product for sale
Models sitting, kneeling, standing, or laying down (models must be standing)
Product pictures in packaging or brand or swing tags
Visible mannequins, with the exception of stockings or socks
Photos of children and infant leotards, shorts, or swimwear photographed on a model.
You can see the rivals get away with illegally spicing their key picture, but don’t be tempted. Often follow the rules on Amazon—you’ll save yourself the dreadful hassle of restoring a suspended listing. Save exclusive backgrounds or add text and logos to your other pictures!
Amazon allows you the space to add up to 9 photos to your Amazon page. Bear in mind that only the first seven photos will be seen on the real live listing, as shown in the example below.
I suggested adding eye-catching clipping path services graphics and text to your additional photographs to help keep the consumer entertained and updated about your offering. Here’s where you can get imaginative and add cool, exclusive backgrounds to your logo.
Infographics, descriptive text, and comparisons or scale maps offer valuable details that can enable consumers to convert.
9 Best Practices for Your Amazon Product Image
Now that you know Amazon’s image criteria let’s look at the best strategies for taking product images that will stand out from the rest when upholding the guidelines.
Technically, you can take your own smartphone images and edit them in white backgrounds, logos, and other conversion-boosting information. But at this stage, Amazon’s rivalry is just too fierce to have anything other than professional product photography.
Take commercial photography seriously, and remember to take into account the expense while researching a product to be sold on Amazon. If you take your images yourself or hire a professional, these useful tips will make sure you have the photos you—and Amazon—want.
- Focus on your key picture
As mentioned above, the main car transparent background product picture needs to conform to strict specifications. Know, this picture is what consumers will see first as they click through Amazon’s search results, so make it count.
Make sure that your picture is up to 85 percent of the picture
Using a bright, simple, bold picture that will get someone to click on the listing.
Look at the core photos of the opponents and strengthen their weak points
Hire a talented photographer for the main picture and a few more snapshots of the items from various angles.
- Use all the available image space
Make the best of what Amazon’s image room makes. Upload a complete collection of seven pictures, and send them a range of images. Give prospective customers as much detail as possible from the pictures themselves.
Present the goods from different angles
Using models to help the consumer visualize themselves using or wearing the items.
Show the product in operation in a suitable indoor or outdoor environment (i.e., if you are selling a spatula, include a photo of it flipping pancakes over a stove)
Mix the backgrounds for aesthetic appeal in your additional photos
Add infographics and overlay lengths, if necessary
- Create unique lifestyle images
A simple way to get lifestyle photos is to snap a product of your own, friends, or family. You may also take photos of insightful activity or lifestyle without a professional camera. For e.g., if you’re selling a paddleboard, get out on the water and catch it on your phone!
If you’re not sure about your Photoshop skills, it’s highly recommended that you recruit someone to do it for you. Poorly edited photographs risk a misleading picture of your product and name.
- Add text to your images
Please highlight the appropriate product details by adding them to your images. Using consistent fonts and colors produces a particular look and sound for the Amazon brand.
Please remember the most significant features/benefits of your product.
Include height, proportions, or other essential requirements.
List the products used to produce your product
If it is a food product or a dietary supplement, demonstrate the ingredients.
Build comparative charts demonstrating that anyone should buy your product against a rival.
- Zoom on the functionality of the product
This company emphasizes vital aspects of their swing that consumers should be aware of, such as their robust iron hardware, weight cap, warranty, and adjustability. It helps to sell the consistency and nature of the product to consumers and separates it from related listings.
- Wow, 3D-rendered camera customers
If your product has an important advantage that cannot be readily seen from the exterior, you should add a 3D cross-section built to display the feature. For example, in the case of an insulated tumbler, you’ll want to show—not just tell—the customer how to keep the drinks hot or cold.
The consumer can better understand how the tumbler works by knowing all its materials from a single photo.
- Include images before and after
Dramatic side-by-side provides evidence that the substance can assist with posture—and might even alert the consumer of an issue they didn’t know they had. Talking about the benefits of a commodity is one thing—showing it in motion is more powerful.
- Inform by guidance images
Is your product needed to be assembled or installed? Demonstrate the process in your photos. That way, the consumer will confidently bring the goods together, instead of giving them up and returning them.
- Hire a competent worker
I would like to add this aspect again to stress the importance of recruiting a professional photographer and graphic designer for your Amazon product photos if you’re not a pro.
The days of DIY’s Amazon product photography are gone. Your photographs need to be cleaned in order to stay competitive.