Amazon ending “Go” in favor of “Fresh”

Amazon plans to rebrand its Go Grocery locations to become Amazon Fresh sites, and also plans to shutter its Go Grocery in Redmond, Washington. Amazon says employees from the Redmond Go Grocery will be transitioned to a new Amazon Fresh store coming to nearby Bellevue, while another Go Grocery in Seattle’s Capitol Hill area will stay open and be rebranded as Amazon Fresh. Read the GeekWire story here

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