AkzoNobel makes color complexity a thing of the past

AkzoNobel’s CERAM-A-STAR® 1050 Select color palette program helps drive color consistency and availability of popular colors, while reducing complexity of leading SMP technology

Businesses across the coil coating industry can look forward to improved product availability, concentrated color volumes and quicker turns on projects, thanks to AkzoNobel’s CERAM-A-STAR 1050 Select color program.

Developed specifically for use with CERAM-A-STAR® 1050, the market-leading silicone-modified polyester (SMP) coating, CERAM-A-STAR 1050 Select ensures the same exceptional product performance and warranty, now with the benefit of a standard color palette program.

The CERAM-A-STAR 1050 Select program, comprised of 41 of the most popular coil industry colors, drives operational efficiency through the entire coil distribution channel. 

For coil coaters, CERAM-A-STAR 1050 Select reduces overall complexity and drives volume and demand of standard colors.  Longer runs of popular colors and less color switch-outs improves productivity as customer orders are driven by standard color options.

For service centers and distributors of painted coil, CERAM-A-STAR 1050 Select enhances operational efficiency by reducing color complexity and increasing demand for high-moving colors. While for OEMs and regional rollformers, it helps to drive targeted color selection and customer satisfaction through enhanced performance and product availability.

“The CERAM-A-STAR 1050 Select standard color palette program is our latest advancement in the high performance coil coating market.  It enables each step of the value chain to improve product availability and reduce inventory costs through targeted color selections. This in turn speeds up the process on projects and enhances concentrated color volume and consistency,” says Manoel Rodrigues, Regional Commercial Director, Metal Coatings, Americas.

The CERAM-A-STAR 1050 Select color program is further supported by AkzoNobel’s suite of digital color tools, accessed through its Canopy app. Canopy includes information and tools on color section, color sensor integration, RAL standard search, and color visualization as well as standard color palette tools.

For more information on CERAM-A-STAR 1050 Select, contact your AkzoNobel representative or visit our website.

About AkzoNobel

We’ve been pioneering a world of possibilities to bring surfaces to life for well over 200 years. As experts in making coatings, there’s a good chance you’re only ever a few meters away from one of our products. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from the most sustainable paints company, which has been inventing the future for more than two centuries.

The Industrial Coatings division of AkzoNobel delivers an extensive range of interior and exterior coatings products from its AkzoNobel Coil and Extrusion Coatings and Chemcraft® wood coatings brands.

For more information please visit www.coilcoatings.akzonobel.com and www.chemcraft.com.

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