7 Business Terms To Know and Work to Improve

Knowing the lingo is key to keeping up with the competition and business. The odds are, you’ll hear some important new words every year you’re in business. Some might come and go without much impact; some might not be relevant to your field.  

However, some words come and change the world of business permanently. Remember when people started talking about Zoom and remote work in 2020? The odds are that those aren’t going away even as the pandemic situation changes. Here are some of the current terms you’ll be hearing the most in 2021 and beyond and how they can help your business.  

  1. Gantt Chart

A Gantt chart may be a new concept to you, but it can be highly beneficial. The chart shows a project timeline across a horizontal bar. This makes it easy to track progress at a glance. 

These charts make progress visual and are easy for all team members to utilize. They can also be divided out by client or deliverables and assigned to different team members. Project management tools such monday.com use Gantt charts to measure tasks against time to ensure all deadlines are met. Learn more about the software and check out a monday.com review to see if such software can benefit your business. 

  1. ROI

This term stands for return on investment and is one of the best ways to figure out how profitable a project or investment is for you. Are you getting enough out of your investment to justify what you put in?  

This is usually determined via a simple equation. You can either divide your net value via the investment cost and multiply it by a hundred or subtract the cost of investment from the present value, dividing the final sum by the investment cost before multiplying it by a hundred. This can work across all investments, present and past, to determine your company’s overall trajectory.  

  1. Best Practice

What is the current standard in your industry? Are you living up to it? This is the best way to determine what the best practices are for your sector. Ideally, you should have a standardized process that helps you match up any new project with these already established standards.  

Not only will this help you maintain your reputation, but it’ll also help you streamline your efficiency and workflow, so you don’t have to revise things down the line. Make sure you’re keeping an eye on the larger market to know what your competitors’ standards are right now.  

  1. Deliverable

A deliverable is a result at the end of a process. Whether it’s a product sold in stores or a service you provide to your clients, the deliverable is the final outcome that showcases the level of success of your work. This is what you’ll be judged by, so make sure you’re keeping an eye on your reputation and reviews once you release it to the world. You want to be known for the best deliverables and to be ready to adapt to feedback. Creating solid deliverables is the only way to be profitable in the long run.  

  1. KPI

KPI stands for key performance indicator, or the most important statistics and metrics you want to monitor. Every business will have a different KPI because every business is looking for a different slice of the market. Before you open your doors, make sure you know what your biggest strength is supposed to be and keep an eye on it to make sure you’re maintaining your focus. You’ll want to invest in some desktop management tools and software to manage and analyze these statistics.  

  1. Core Competency

Every company needs to know what their defining product or skill is to stand out from the competition. If a customer asks you why they should choose you over the competition, what would you answer? Companies that don’t have a core competency usually blend into the crowd or struggle, so make sure you define yours early and put some real effort into investing in its long-term development.  

  1. Analytics

Analytics are how you’re going to know if your efforts are working. Marketing teams commonly keep tracks of metrics and data that show how campaigns are influencing traffic and awareness. This is especially important if you do a lot of your traffic online, so you know where to invest.  

The importance of analytics is that they show you what your audience relates to and are more likely to purchase. While they’re most important in marketing, analytical software is also valuable for monitoring workforce productivity, lead time, and resources for other divisions.  

The Word is Success 

Each of these words will help you take advantage of the current market. Your company may find some more useful than others but knowing all these terms will help you stay competitive. These terms are the ones to watch to optimize your business for success.  


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