If you’re always active on social media, you’ll understand that the current overly hyped online platform is TikTok. You’re probably guilty of downloading the app or may have checked some video content in your free time sometimes. The thing is that there’s more to this trendy networking avenue than lip syncing and witty video ideas created by teens. Sure, the usual audience and users of this app are primarily youngsters, but many businesses nowadays use it to their advantage to help their ventures grow.
It goes the same for you if you’re looking for a unique way to market your construction business. Introducing your business through TikTok will allow you extensive exposure to huge audiences all over the world. With its 500 million users globally, there’s always the probability of growing your business and getting it more exposed through other social media platforms with the help of TikTok.
If you’re up for using TikTok to market your construction business, check out the following tips and ways to do so:
- Incorporate The Right Hashtags
When it comes to SEO in construction on TikTok, you need to think about how people will find your content. When you use TikTok SEO, you optimize your content so people can find it via TikTok’s search feature. This is a huge deal when creating and publishing content. The right hashtags will make your video searchable to your target users.
If you post a video, it’s probably best to include relevant hashtags. It’s okay if you’re not sure about the right hashtags to use yet. You can simply refer to other similar content or construction companies that apply the same strategies with you. Depending on the hashtag you type, TikTok suggests a range of options.
A video can use an unlimited number of hashtags. So, check out the most effective keywords and be mindful of the 100-character limitations on the caption. With this marketing strategy, your video will be exposed exponentially.
- Add Your Own Marketing Twist
It’s vital to think of fresh concepts when using TikTok as your marketing strategy. For a construction firm located in Oxford, it may be an unprecedented approach for your business to get involved in young social media apps, like TikTok. But, when it’s working effectively for other companies, why won’t it give you the same results too, right? The platform focuses on community engagement and hashtags, so using existing content to apply it on your own TikTok entry is easy. However, make sure to add your own marketing twist.
There are many dancing, singing, or lip synching challenges that you can participate in. For example, since your niche is related to construction businesses located in Oxfordshire, you can use home improvement or house tour videos related to the products and services that your company offers.
You’ll stand out from competitors if your brand personality and story are unique. Consider the existing success of the app, and give it your own unique spin. Understand the unique style of TikTok before starting to create content. Take a look at other videos that share the same purpose with you, and see how they also make their content. Apply as many social media strategies for your construction business as you can find.
- Partner With TikTok Influencers
Like conventional advertisers you watch on TV and print ads, companies work with people who hold or appeal to the audience. The same structure is carried through in TikTok. There’s a growing number of successful influencers who’ve generated a considerable number of followers. Therefore, you can make a connection with TikTok users by working with influencers.
Check out some influencers and select the one who can deliver your message to your target audience. You need to ensure the influencer’s following matches your target audience for TikTok influencer marketing to be effective. For example, you can use tools that allow you to search TikTok profiles, look for mentions of brands, or search the most popular languages in an influencer’s audience to figure out who your influencer should be.
- Advertise On TikTok
With TikTok, brands will have the option to pay for their ads to appear on the platform, like they do with other social networks. Because of its millions of users, you can choose to advertise on TikTok, too. Here are the different ways you can do it:
- Through Brand Takeovers
Users are shown these ads before anything else on their feed. There are different categories of ads, each of which links to the advertiser’s landing page. TikTok limits only one slot for this for each day.
- Through Conventional Ads
These ads usually play between user content. However, the only downside is that users can skip these ads to be as effective as the brand takeovers.
- Through Sponsored Hashtag Challenges
In contrary to what some people think, hashtag challenges are a big deal on TikTok. If you participate in the challenge, TikTok will help you get more exposure by allowing users to check your videos, while it’s an opportunity for you to promote your brand.
TikTok is a great marketing platform for your construction business if you’re looking for a fresher concept. Although TikTok’s target audience are more on youngsters and teens, a growing number of parents and their families are also using the app these days. It’s essential to apply unique marketing strategies early on and beat your competitors through them. With the ways mentioned above, you can use TikTok effectively to promote your construction business.