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Big numbers vouch for widening move into soft brands

Big numbers vouch for widening move into soft brands

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The emerging category of soft brands posted a 28.8% supply compound annual growth rate between 2014 and 2017, far outperforming hard brands and independents in the upscale, upper-upscale and luxury classes, according to STR. Read the Lodging magazine online story here

Events

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The 2024 virtual Men’s Round Table will be held Q4, 2024, date TBD.

2024 Virtual Men’s Round Tables

2023 Virtual Men’s Round Table was held on November 7th, 2023 via Zoom.


 

2024 Virtual Women’s Round Table

2023 Women’s Round Table #1 was held on October 20th, 2023 via Zoom

News

Chicken Salad Chick in unique position to expand

With few other chicken salad restaurants on the market, Chicken Salad Chick describes the business as “a category of one.” Chicken Salad Chick finished last year with 255 locations and expects at least 40 openings in 2024, and it envisions a total addressable market of

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